Ungated brands list
The most-checked Amazon brands by category, and how to tell which ones are open to your account.
Sellers ask us every day: which brands are ungated on Amazon? The honest answer is that it depends on your account. Two sellers can check the same ASIN and get different results based on account age, sales history and category approvals. Below are the most popular brands sellers check first, grouped by category. Paste them into the bulk checker to see which are open to you.
Toys & Games
12 popular brands to check
Toys is one of the most-gated categories in Q4. Many big toy brands open up for sellers with a few approved invoices, and some approve instantly for established accounts.
- Hasbrocheck
- Mattelcheck
- LEGOcheck
- Crayolacheck
- Melissa & Dougcheck
- Funkocheck
- Play-Dohcheck
- Hot Wheelscheck
- Nerfcheck
- Ravensburgercheck
- Spin Mastercheck
- Fisher-Pricecheck
Beauty & Personal Care
12 popular brands to check
Topicals and skincare are gated by category and often by brand. Drugstore brands are where most sellers start.
- CeraVecheck
- Neutrogenacheck
- Olaycheck
- Burt's Beescheck
- Maybellinecheck
- L'Oréal Parischeck
- Dovecheck
- Aveenocheck
- e.l.f.check
- Revloncheck
- Niveacheck
- Cetaphilcheck
Grocery & Gourmet
12 popular brands to check
Grocery needs category approval first. After that, many snack and beverage brands open up with invoices.
- Kindcheck
- Clif Barcheck
- Quakercheck
- Nature Valleycheck
- Kellogg'scheck
- Starbuckscheck
- Liptoncheck
- Twiningscheck
- Hershey'scheck
- Planterscheck
- Pringlescheck
- Ghirardellicheck
Health & Household
12 popular brands to check
Supplements and OTC products are tightly controlled. Check brand eligibility before buying any inventory.
- Nature Madecheck
- Optimum Nutritioncheck
- Centrumcheck
- Garden of Lifecheck
- Vital Proteinscheck
- Emergen-Ccheck
- Tylenolcheck
- Advilcheck
- Band-Aidcheck
- Lysolcheck
- Cloroxcheck
- Seventh Generationcheck
Home & Kitchen
12 popular brands to check
Usually ungated at category level, but a handful of premium brands restrict new sellers.
- KitchenAidcheck
- OXOcheck
- Lodgecheck
- Pyrexcheck
- Rubbermaidcheck
- Cuisinartcheck
- Hamilton Beachcheck
- Ninjacheck
- Instant Potcheck
- Stanleycheck
- Yeticheck
- Corellecheck
Clothing, Shoes & Jewelry
12 popular brands to check
Many big apparel and footwear brands are restricted to protect against counterfeits.
- Nikecheck
- Adidascheck
- Under Armourcheck
- Columbiacheck
- Carharttcheck
- Hanescheck
- Levi'scheck
- Crocscheck
- Skecherscheck
- New Balancecheck
- The North Facecheck
- Championcheck
How to get ungated for a brand
- Check the ASIN in Seller Central or in bulk with Ungated Brands.
- If you see “Request approval”, click it. Many brands approve instantly.
- If Amazon asks for documents, buy from an authorized distributor and keep the invoice. It must show your business name and address and match your seller account.
- Submit the invoice in the approval form and wait for Amazon's email, usually within a few days.